Private Online Communities Differ From Public Social Networks

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives.

But for people who don’t work directly with online community tools and strategies every day, a term like ‘online community’ can often become blended among a myriad of buzzwords surrounding social networks, platforms, and strategies.

One of the greatest areas of confusion for people who are new to the online community software industry is the differences between large public social media networks, like Facebook or LinkedIn for example, and smaller private communities, like branded online customer communities, partner communities, or member communities.

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